Libro: Technical Content Strategy Decoded: Attract More of the Right Audience to Your Technical Product

Learn how to uncover the problems your technical audience cares about, why you’re likely focused on the wrong numbers (and which ones matter), and the framework we use to reach more of the right technical audience.

Technical Content Strategy Decoded will help you apply our lessons from working with great technical products to your marketing and engagement efforts. You’ll learn the mistakes to avoid, the job of great technical content, and the exact framework we use to create authoritative concepts and turn them into engagement magnets.

No more aimless, reactionary technical content that doesn’t get views or inspire action

We’ve all been there: you’re trying to keep up with high publication volumes, grasping for any technical content you can find.

Over the last five years, the author helped dozens of companies attract the right technical audience with valuable content that engages.

After reviewing the results? More content is usually not the answer.

Most companies think they need to publish every day in order to attract a technical audience.

The reality is actually the complete opposite.

Many companies are trying to publish five or more articles per week. Often, each article receives almost no traffic or other engagement.

Know what to do instead? Identify fewer topics that could attract more of your audience. You'll see better results through more focus.

The articles you publish will see hundreds or thousands of visits every month. Even better, because you've ensured it's something the audience cares about, it will engage them to take the next step: sign up for an account, explore documentation, or dig deeper into trust-building guides.

The Technical Engagement System covered in this book enables technical products like yours to be more strategic and productive with less content.

Technical marketers have used this system to generate: Thousands of the right visitors every month from a single piece of content. More new organic traffic with a couple of posts per month and without the need to constantly run on the content treadmill. First-time visitors who average nearly three pages per visit, clicking through to relevant, valuable pages. A real technical content strategy makes the difference.
Don’t just publish technical content, publish strategic technical content.

Don’t just get more traffic, get more engaged traffic.

DISCLAIMER: This method only works if you’re willing to break the habit of pitching your product. Technical audiences are skeptical and you need to first build trust and show you understand how to solve their problems.