Libro: R3: Retention, Referrals, and Raving Fans (The Operator's Shelf)

Most businesses have it backwards.
They spend everything getting customers and almost nothing keeping them. They've already paid the acquisition cost. The customer is right there. And then they let them walk out the back while turning the faucet on harder at the front.
R3 is the operating system that fixes that.
Built on three pillars — Allegiance, Gravity, and Reliability — R3 gives you the framework to keep customers longer, turn your best ones into raving fans, and build a business that compounds without constantly chasing new ones.
This is a principles-based book by design. The best tactics depend on your situation. The best strategies depend on your goals. The best principles are universal — and that's what R3 is focused on.
Short enough to read in one sitting. Direct enough to start using the same day.
What you'll find inside:
The three biggest profit killers in almost every business — and why your customers never complain about them before they leave. The system for building trust faster than any marketing campaign ever could. How to turn innovation into information so your market can actually adopt what you're selling. The four stages every customer moves through — and how to guide them from prospect to raving fan. Six campaigns built for real-world deployment, not theory.
R3 is not a funnel. It's not a framework you'll read once and shelve.
It's the thing you come back to when something in your business isn't working the way it should — and it will tell you exactly where to look.
Physical book only. No Kindle edition.