Libro: Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library)

Cursor went from $0 to $100M ARR in 12 months. Lovable hit $100M ARR in 8 months. Genspark reached $100M ARR in 9 months. $200M two months later.
You can't hire and train a sales team fast enough to scale that fast. Nobody can.
So how did they do it?
They built products that sell themselves. Users sign up, get to value, and upgrade without ever talking to a sales rep.
This way of selling allows anyone to “try before they buy” and enables these companies to scale their revenue significantly without adding additional headcount.
This is product-led growth at its finest.
I'm Wes Bush, founder of ProductLed. Since the first edition of this book, more than 150,000 readers have picked it up, 434 clients have implemented these frameworks with our team, and they've generated over $1 billion in self-serve revenue.
But the market has changed.
Product-led growth used to be a competitive advantage. Now, it's table stakes.
Every one of Brex's 50 fastest-growing companies uses product-led growth to scale faster.
As of 2025, 97% of buyers prefer to try before they buy vs talk to sales.
Product-led growth has become the prerequisite for capturing your category.
The book answers three questions: What is product-led growth? Is it right for your business? How do you get started?
You'll get real-world examples from today's fastest-growing companies and frameworks you can apply this week.
Inside, you'll also learn: What product-led growth really is, and why most teams get it wrong. Hint: it's not just a free trial. (Ch. 2) How to confidently decide if PLG is right for your business (Ch. 5) The difference between PLG 1.0, 2.0, and what's coming next (Ch. 1) What kinds of companies can leverage PLG. Hint: it's not just SaaS. (Ch. 3) How AI is collapsing the gap between idea and value, and what that means for your product (Ch. 1) Why "adding a free trial" isn't the answer, and what actually drives conversion (Ch. 2) How to avoid some of the biggest and expensive mistakes when rolling out PLG (Ch. 6) The 5 levels to building a product-led business that becomes the obvious choice in your market (Ch. 7)
Whether you're a founder, an operator, or a growth and product leader trying to figure out how to grow in an AI-native world, order your copy of Product-Led Growth today.
"Product-Led Growth is about helping your customers experience the ongoing value your product provides…and this book shows you how it's done." — Nir Eyal, bestselling author of Hooked and Indistractable
"As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." — Omar Zenhom, CEO, WebinarNinja
"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." — James Gill, CEO, GoSquared