Libro: Design Lead Succeed: 48 Rules for Bridging the Gap from Designer to Design Leader

Unleash your full potential and lead people in the pursuit of maximum creativity!

Written from the practitioner’s perspective, this book, ‘Design Lead Succeed: 48 Rules for Bridging the Gap from Designer to Design Leader’ is divided into five themed sections that chart the process of becoming an outstanding design leader.

A quick reference guide of rules focused around hints and tips rather than a deep dive into the theory, for when you need to take immediate action on the go.

Whether you're taking your first steps into management, a seasoned leader, or building a team from the ground up, this book is your blueprint for fostering creativity within organisations.

‘Taking on the responsibility of leading and executing a company’s design ethos can cripple even the most talented of designers, so it’s exciting to see someone from the creative side of the industry tackling the business challenges of leadership that often get forgotten in education and that rely all too heavily on hard-to-gain experience. Johnson’s book offers sharp insights into improving knowledge and skills, and building effective practices to enable success. It’s a book not only for the benefit of the reader, but the teams they manage and the creative sparks within.’
Stephen Holmes
Editor DEVELOP3D Magazine

‘It’s never too late to learn or improve on your life skills in the workplace, and I’m sure many will find this book a very useful guide to doing just that.’
Stefan Bridges
Head of Creative Design, Red Bull Advanced Technologies

‘Design Lead Succeed is a no-nonsense guide for designers and creatives who are tackling the difficult leap from talented designer to team leader. Having witnessed Chris’s journey first-hand there is no one more qualified to support you along that journey. His hard-earned wisdom and success has created a companion book you’ll revisit time after time.’
Joseph Santry
Senior Director Futures Innovation, lululemon

‘Design Lead Succeed provides great insights to those in the creative sector on how to lead design teams. Whilst it may not have been initially intended, I found it an extremely useful guide for any design and technology teacher also, especially those in leadership roles. Adding context to design teaching and learning is vital, and this helps provide it for your team too!’
Ryan Ball
Director of Education, Design & Technology Association

‘In Design Lead Succeed, Chris has masterfully crafted an indispensable resource for anybody (designer or otherwise) who wants to establish or enhance their leadership skills. This book captures Chris’s extensive knowledge and real-world experience to bring valuable insight within a format that is both accessible and highly actionable and that will propel your team's performance and achievements to the next level.’
Dr Rob Blenkinsopp
Spinout Manager, QUBIS Ltd.

‘The 48 rules that Chris presents would take any design leader years of dedicated effort to amass, each time having to work through a personal, yet avoidable, 'teaching moment' to unlock every invaluable insight themselves. Having this book at your disposal is akin to having Chris, an experienced Red Dot award winner and accomplished design leader on your own team, guiding you to creative and leadership success, pointing out the pitfalls, and providing the tools to overcome them.’
Ross Weir
Innovation Director, Progressive Sports Technologies Ltd.

‘Chris's approach offers creative, strategic, and practical solutions applicable across various product areas. Each of the 48 rules is presented in a concise, easily digestible format, suitable for designers at any career stage.’
James Holt
Product Design Director, Antler