Libro: Born of this land : my life story

This book is an English Edition of Hyundai Group founder Chung Ju-Yung's autobiography "Born of this Land." It is now possible to read in English the journey of leaving home penniless and creating Hyundai Group only with his two mottos, sincerity and credit.

From starting the first car repair shop that burned down, to constructing the Soyang River Dam and Gyeongbu Expressway, to establish Hyundai Motor and Hyundai Heavy Industries, the Seosan Reclamation Project, the 88 Olympics, and the cattle drive to North Korea, we can meet the wisdom, indomitable will, and positive thinking.

The book, which consists of nine chapters, contains records of efforts and struggles to create businesses and countries in South Korea as a new country that suffered chaos through Japanese colonial era and the Korean War. Along with his story as an entrepreneur who made Hyundai a global company, readers can also get a glimpse of his personality as the eldest brother of seven siblings, as the husband of a wife, and as a father.