Libro: Retention Economics: How Repeat Customers Are the Key to Escaping Survival Mode & Unlocking Compound Growth

★★★★★ “You can’t compete with broken Retention Economics” – Jimmy Kim
★★★★★ “Every founder & retention team should read this” – Lindy Crea, Recharge
Most ecomm brands are living in an illusion. They celebrate “record revenue months” while secretly wondering how to make payroll, cover inventory, or survive the next CAC spike.
Why? Because they’ve mastered acquisition… but ignored retention.
In Retention Economics, Thomas Lalas – trusted advisor to 8- & 9-figure brands – exposes why so many DTC companies are profitable on paper, yet broke in reality. He reveals the Law of Retention Economics and introduces the RCM Pyramid, a powerful framework that shows the direct link between customer retention and business scale.
Inside this book, you’ll discover: The 5 diagnostic ratios that unmask your profit leaks How to master the 6 levers for exponential & inevitable growth A private $10,000 consultation with me – for free!
And ultimately, the answer to ecomm’s $1B question:
How do I get more customers from order #1 to #2?

★★★★★ “A must-read book for anyone serious about building lasting customer relationships.” – John Haji, SubSummit