Libro: Ignite: Your GTM with AI

Ignite Your GTM with AI: The Definitive Playbook for AI-Driven Growth
AI is no longer optional. For go-to-market leaders, the question is not if, but how fast you will adapt. Ignite Your GTM with AI is the first practitioner-led book that shows revenue leaders exactly how to embed AI across sales, marketing, customer success, and RevOps.
Inside, you’ll find:
Frameworks for transformation: Learn how to prioritize, size opportunities, and build your AI roadmap.
Build vs. buy clarity: Decide what should be proprietary and what belongs with trusted vendors.
Function-by-function playbooks: Market intelligence, demand generation, sales execution, forecasting, coaching, customer expansion, and more.
Actionable insights: From AI-driven ICP definition and deal management to predictive forecasting and expansion briefs.
Real-world voices: Contributions from industry leaders including Kyle Norton (Owner), Amanda Whiteside (Uber), Mica Oliveira (Amplemarket), Mark Roberge (Stage 2), and many more.
Each chapter pairs exclusive interviews with GTM leaders and research-backed analysis to deliver a field guide for revenue organizations in the AI era.
Whether you’re a CRO, RevOps leader, marketer, or board member, this book gives you the tools to move beyond experimentation into execution.
The AI era has arrived. Ignite your GTM before you get left behind.