Libro: Human First Marketing: The Art of Being Seen, Trusted and Remembered

If you care about people more than algorithms - this is your playbook.
SHORTLISTED AT THE BUSINESS BOOK AWARDS 2026
WINNER AT THE NAUTILUS BOOK AWARDS 2026
Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations? The answer is human-first marketing.

"This is a modern marketer's bible that will get you thinking and keep you honest." - Freddie Sassoon, Head of Marketing, The FA

In this bold and practical book, Phil Treagus-Evans reveals the theories, strategies and tactics his social media marketing agency uses to help some of the world's most exciting brands become impossible to ignore, deeply trusted and built to last.

You will learn how to: Build an audience that actually cares — influencer partnerships, community engagement, and content strategies that move people instead of just reaching them. Turn your team into your best marketing asset — employee advocacy, executive social media, and team-driven content that no competitor can copy Own your personal brand — and network your way to genuine authority in your industry Throw out the old rulebook — and build a marketing strategy rooted in people, not personas
Whether you're an entrepreneur wanting to learn the principles of marketing, a marketing student interested in understanding the psychology of marketing, or you just want to learn about the next big marketing idea - this book is your roadmap to success – by putting people first.

The era of faceless, algorithm-chasing marketing is over. This is what comes next.

It's time to be seen. It's time to be trusted. It's time to be remembered.

-- Praise for Human First Marketing "Phil has proven that human-first marketing isn't just effective; it's the way forward. This read isn't just for those emerging into the industry; it's for us all." -Kelly Whybrow, Marketing Communications Lead, Kahoot!

"Finally, a marketing book that cuts through the noise and puts people at the heart of the strategy." – Robin Waite, Author of Take Your Shot

"This book provides practical advice that is unapologetic. Phil is an important voice for marketing in the present and future." - Harry Hugo, Co-Founder, The Goat Agency

"Human-first is a no-brainer marketing concept. Few people seem to get what it actually means and how to make this happen. Phil is the person you need to read." - Robert Craven, Author of Grow Your Digital Agency