{"product_id":"libro-hooked-how-to-build-habit-forming-products","title":"Libro: Hooked: How to Build Habit-Forming Products","description":"\u003ctable style=\"border-collapse:collapse;margin-bottom:16px;width:100%\"\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormato\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTapa Dura\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eNúmero de páginas\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003eTHE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE\u003cbr\u003e\u003cbr\u003eWhy do some products capture our attention while others fade into obscurity?\u003cbr\u003eWhat makes us check our phones, open an app, or scroll a feed without even thinking?\u003cbr\u003eIs there a repeatable pattern behind how technology hooks us?\u003cbr\u003e\u003cbr\u003eIn Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.\u003cbr\u003e\u003cbr\u003ePacked with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.\u003cbr\u003e\u003cbr\u003e‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’\u003cbr\u003eSteven Bartlett, Diary of a CEO\u003cbr\u003e\u003cbr\u003e‘Nir Eyal taught Silicon Valley how to design behaviour ― and then reminded us to use that power responsibly;\u003cbr\u003eMark Manson, Solved Podcast\u003cbr\u003e\u003cbr\u003e‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’\u003cbr\u003eAli Abdaal, Deep Dive Podcast\u003cbr\u003e\u003cbr\u003e‘In Hooked, Nir Eyal shows the fine line between persuasion and coercion ― and why ethical design matters more than ever’\u003cbr\u003eJim O’Shaughnessy, Infinite Loops Podcast\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePENGUIN GROUP\u003c\/li\u003e\n\u003cli\u003eIdeal for a bookworm\u003c\/li\u003e\n\u003cli\u003eCompact for travelling\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Portfolio Penguin","offers":[{"title":"Default Title","offer_id":59675575779409,"sku":"0241184835","price":41800.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/6455\/3809\/files\/81L8JOVXJtL.jpg?v=1781935407","url":"https:\/\/provetodo.cl\/es-cl\/products\/libro-hooked-how-to-build-habit-forming-products","provider":"Provetodo ","version":"1.0","type":"link"}