{"product_id":"libro-hitmakers-how-brands-influence-culture","title":"Libro: Hitmakers: How Brands Influence Culture","description":"\u003ctable style=\"border-collapse:collapse;margin-bottom:16px;width:100%\"\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormato\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTapa Blanda\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eNúmero de páginas\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003eIn this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":59676866543697,"sku":"1032874465","price":83100.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/6455\/3809\/files\/71XT6glCsUL.jpg?v=1781973508","url":"https:\/\/provetodo.cl\/es-cl\/products\/libro-hitmakers-how-brands-influence-culture","provider":"Provetodo ","version":"1.0","type":"link"}